Privacy Policy

1. Cookie categories

We use cookies and similar technologies to operate the site and improve your experience. Cookies fall into three categories. You can control non-essential categories using the Manage cookie preferences button on this page or from the footer link on any page.

Essential cookies

Purpose: core site functionality, security, and session management. Examples: session_id, csrf_token, cookie_consent_status. Consent required: no, these activate automatically. Retention: session duration or up to 12 months for preference storage.

Analytics cookies

Purpose: measuring traffic, user behaviour, and site performance. Tools: Google Analytics 4. Examples: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes, analytics activate only after you accept. Retention: up to 14 months.

Marketing or advertising cookies

Purpose: remarketing, personalized ad delivery, and conversion tracking. Consent required: yes, these activate only after you accept. Retention: up to 540 days which matches a common Google Ads default for remarketing lists.

2. Marketing cookies sub-disclosures

Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies in use on this website include cookies, tracking pixels such as the Google Ads tag and the Meta Pixel, device identifiers like browser fingerprint and IP address, and conversion event tags.

Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This helps us measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies active on this site: Google Ads with gtag.js or Google Tag Manager, Google Analytics 4, Google Remarketing Tag, and the Meta Pixel for Facebook and Instagram.

Opt out from personalized advertising at any time using these resources: Google Ads Settings at https://adssettings.google.com, Your Online Choices for EU at https://www.youronlinechoices.eu, Network Advertising Initiative at https://optout.networkadvertising.org, and Digital Advertising Alliance at https://optout.aboutads.info. Opting out does not remove all ads, it changes them to non-personalized ads.

Cookie preference management: Use the Manage cookie preferences control to choose which categories are active. You can accept, reject, or adjust non-essential categories at any time.

3. Consent requirements

Our consent banner offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies remain inactive until you accept. Your choice is stored in localStorage for 12 months and can be changed anytime via the footer link. The banner links to this Privacy Policy.

Consent statement: By clicking Accept All Cookies, you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

EEA and UK users: Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of consent: You may withdraw consent at any time by clicking Manage cookie preferences in the website footer, or by clearing cookies through your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data sharing with advertising partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and data categories include Google LLC which may receive cookie identifiers, conversion events, anonymized behavioural data, and remarketing lists. This is governed by Google's Privacy Policy available at https://policies.google.com/privacy. Meta Platforms, Inc. may receive pixel events, conversion data, and custom audiences. This is governed by Meta's Data Policy at https://www.facebook.com/privacy/policy. We do not sell personal data. Where required, transfers to Google and Meta use Standard Contractual Clauses. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms according to their policies. We encourage you to review those policies directly.

5. Lead forms and contact requests

When you submit a contact form, request a resource, or register interest in our information, we collect the information you provide. This typically includes your full name, email address, phone number if provided, and the content of your message. We process this data to respond to your inquiry and to provide the information you requested.

Legal basis: consent under GDPR Article 6(1)(a) and, where a service relationship exists, performance of a contract under GDPR Article 6(1)(b). Retention: we keep form submissions for up to 2 years from the submission date unless a longer period is required by applicable law. You may request deletion at any time using the contact details below. A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form acknowledges this policy.

6. Google services and advertising

This website uses Google Analytics 4 which collects anonymized usage data, device information, and behavioural signals. IP anonymization is enabled. Data retention for Analytics is set to 14 months. You may opt out using the Google Analytics Opt-out Browser Add-on available from Google resources. We also use Google Ads Conversion Tracking to record when a user completes a defined action such as a form submission after clicking one of our ads. This data helps measure campaign performance only. Google Remarketing allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories. Google Tag Manager deploys tracking tags on our behalf and does not collect personal data itself. Details about Google's advertising products are available at https://policies.google.com/technologies/ads.

7. Meta advertising services

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record page views, time on site, specific conversion events such as form submissions, and custom audience membership for retargeting purposes. We do not use the Meta Pixel to collect sensitive personal data, or to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special category attribute prohibited by Meta policies. Meta acts as an independent data controller for data collected via its Pixel and processed on its platform. Review Meta's Data Policy at https://www.facebook.com/privacy/policy. Manage ad preferences for Meta platforms at https://www.facebook.com/adpreferences/.

8. Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited categories including weapons, controlled substances, counterfeit goods, unlicensed gambling services, adult content, or services that make misleading health or financial claims. All advertising activities follow Google Ads and Meta Ads policies.

9. Landing page integrity

The content on this website matches what is described in any advertising. We do not engage in bait and switch practices. Users arriving from paid advertisements see the same pages and content as all other visitors. We do not use cloaking, automatic redirects, or vary content by traffic source.

10. Children’s privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we learn that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us using the details in this policy if you believe we have received data from a minor.

11. International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States where Google LLC and Meta Platforms, Inc. are based. These transfers rely on Standard Contractual Clauses approved by the European Commission which provide safeguards for personal data. You can request a copy of applicable clauses by contacting us.

12. Your rights under GDPR and UK GDPR

If you are located in the EEA or UK, you may exercise the following rights subject to conditions in the law: access to data we hold about you, rectification of inaccurate or incomplete data, erasure also known as the right to be forgotten, restriction of processing, portability to receive your data in a machine-readable format, objection to processing based on legitimate interest, and withdrawal of consent at any time without penalty. To exercise any right, email the address in this policy. We respond within 30 days. You may also lodge a complaint with your local supervisory authority. EU users can find their authority at https://edpb.europa.eu and UK users at https://ico.org.uk.

13. What data we collect

We may collect the following information depending on how you interact with the site: full name, email address, phone number if you choose to provide it, IP address, browser type and version, device type and operating system, cookies and tracking identifiers, usage data such as pages visited, time on site, and click paths, form submission content, and conversion events like form submits, calls, or purchases if those features are present.

14. Legal basis for processing

Contact form data: consent under Article 6(1)(a) and, where applicable, contract performance under Article 6(1)(b). Analytics data: consent under Article 6(1)(a). Marketing and remarketing data: consent under Article 6(1)(a). Security and fraud prevention such as basic server logs: legitimate interests under Article 6(1)(f) which includes maintaining the security and reliability of our services.

15. Retention periods

Contact form submissions: retained for up to 2 years. Analytics data in Google Analytics 4: retained for up to 14 months. Marketing cookies and advertising audiences such as Google Ads lists: retained for up to 540 days. Email communications: retained for the duration of the relationship plus 1 year. Server logs: retained for up to 90 days. Cookie consent records: retained for 3 years for audit purposes.

16. How we use information

We use information to operate and improve the website, respond to inquiries, measure site performance, detect and prevent fraud or abuse, produce aggregate statistics that help us understand which topics are useful, and deliver or measure advertising after you have provided consent. We do not sell personal data. We limit access to personal data to personnel or service providers who need it for the tasks described here and who are bound by confidentiality obligations.

Managing cookies and preferences

You are in control of non-essential cookies. Use the Manage cookie preferences control to choose Analytics and Marketing categories. Selecting Reject Non-Essential keeps only Essential cookies active. You can also clear cookies through your browser settings. For more details on cookie types and examples, see the Cookie Policy page linked in the footer.

Information for Canadian users

Our audience includes users in Canada. We aim for clear disclosures, reasonable data practices, and controls that are easy to use. If you have a privacy question, contact us by email or postal mail using the information below. We respond in a timely and respectful manner and will work to resolve your request as quickly as we can.